BC Recreation and Parks Association is proud to be the provinicial
coordinator for the SOGO Active initiative. SOGO Active is
unlike any other youth fitness initiative because it gives
young Canadians the tools to design, change and control their
own individual get active plan. The program is a Coca-Cola
initiative, executed by ParticipACTION, through intensive
consultation with leading Canadian physical activity experts,
teenagers and a broad network of provincial, territorial,
aboriginal and community-based organizations. SOGO Active
is a $5 million, five-year initiative.
“We’ve travelled the country and asked youth
and physical activity experts what it will take to get young
Canadians active, and the outcome is SOGO Active,” said
Kelly Murumets, President & CEO of ParticipACTION. “Youth
inactivity has always been a challenge, but SOGO Active’s
for-youth, by-youth approach is a truly exciting solution.”
Click
here to learn about Sogo Active and what it means to be
a community host.
Watch This!
Watch for this Sogo Active video, coming to a Cineplex theatre
near you!
Here’s how SOGO Active works:
• Teens 13-19 create a unique profile
for themselves on www.sogoactive.com
where they can network and find a range of traditional and
non-traditional activities that fit their needs, interests
and lifestyles.
• Local organizations can support youth groups with
access to active living facilities, equipment and resources
register as Community Hosts on www.sogoactive.com
where they become visible to youth participants.
• Youth participants set and track their active living
goals online, as well as network with peers and arrange
group activities.
• Youth who register with Sogo Active and take part
in physical activity can win a new video game system that'll
get them jumping out of their chairs. 13 - 19 year olds
who sign on and track their physical activity levels will
be eligible to win one of 12 popular gaming systems as well
as fitness accessories. And each week that a teen reaches
his or her goals, they'll gain an additional entry into
the draw."• Funding is available for youth groups
who express a specific need for resources and meet specific
criteria.
-Congratulations to the organizations that
have received Sogo Active grants. Click
here to see a list of grant recipients and activities.
Sogo Active has changed its grant application process - there
are now quarterly application deadlines in place. The
next funding application deadline is March 1, 2010.
