Communications and Promotions

The BC Recreation and Parks Association (BCRPA) provides communities with advice and templates for communicating and promoting their key messages about physical activity in general, as well as their specific programs, services, and initiatives. 

 

Through the Active Communities Initiative, the BCRPA produced the Active Communities Marketing Toolkit. This toolkit is a comprehensive guide to creating, executing, and evaluating marketing and promotions programs.

         

 

The M.A.P. (Marketing Action Plan) toolkit was created through the BCRPA's   Community-Based Awareness Initiative, a program of the Physical Activity Strategy.  The toolkit helps communities promote awareness of the benefits of and opportunities for physical activity at the local level. It includes a full range of ready to use and adaptable tools and templates that promote physical activity.

                                 

 

 

Through the course of the Active Communities initiative, the BCRPA published Communities in Action for a Healthy BC., a list of stories from around BC highlighting the initiatives communities were undertaking to get their citizens physically active. Issues can be accessed, here.

         

Active Communities Initiative Overview