Healthy Food & Beverage Sales in Recreation Facilities & Local Government Buildings Initiative (HFBS)

 

 Past Grant Recipients

 

Grant funding Phase 4 recipients announced

The BCRPA and UBCM are pleased to announce the recipients of Phase 4 funding for the Healthy Food and Beverage Sales in Recreation Facilities and Local Government Buildings (HFBS).

Funding for the following communities was administered through UBCM.

  • Burns Lake 
  • Cowichan Valley Regional District
  • District of Kent
  • Revelstoke
  • Trail
  • District of West Vancouver
Funding for the following First Nations communities was administered through the BCRPA:
 
  • Tsawout First Nation Band
  • Pauquachin First Nation
  • Nazko First Nation

All of these grant recipients are working to increase the availability of healthy food and beverage choices in their communities and to make the ‘healthy choice the easy choice’ for consumers.

For more details on the program, click here.

 

Grant funding Phase 3 recipients announced

The BCRPA and UBCM are pleased to announce the recipients of Phase 3 funding for the Healthy Food and Beverage Sales in Recreation Facilities and Local Government Buildings (HFBS).

Funding for the following communities was administered through UBCM.

  • Houston
  • Regional Districy of Nanaimo
  • Municipality of North Cowichan
  • North Vancouver
  • Terrace

Funding for the following First Nations communities was administered through BCRPA: 

  • West Moberly First Nations
  • Stellat'en First Nation
  • New Aiyanish Village Government

All of these grant recipients are working to increase the availability of healthy food and beverage choices in their communities and to make the ‘healthy choice the easy choice’ for consumers.

For more information on the HFBS initiative, please visit www.stayactiveeathealthy.ca. This site is designed to provide easy access to a full range of information, tools and resources for facility managers, industry and consumers.

The Healthy Food and Beverage for Sale initiative is co-led by the Union of BC Municipalities and the BC Recreation & Parks Association. Funding is provided by the BC Healthy Living Alliance, with support from ActNow BC.

 

Grant funding Phase 2 recipients announced

The BCRPA and UBCM are pleased to announce the recipients of Phase 2 funding for the Healthy Food and Beverage Sales in Recreation Facilities and Local Government Buildings (HFBS).

Funding for the following communities was administered through UBCM.

  • Panorama
  • SEAPARC
  • Delta
  • Lillooet
  • Regional District of North Okanagan
  • Nanaimo
  • Port Coquitlam
  • Taylor
  • Vancouver
  • Williams Lake
  • Comox Valley Regional District
  • Fort St. James
  • Fraser Valley Regional District
  • Kamloops
  • New Westminster
  • Quesnel
  • Victoria

Funding for the following First Nations communities was administered through the BCRPA:

  • Daylu Dena
  • Heiltsuk
  • Seabird Island
  • Sechelt
  • Chehalis

All of these grant recipients are working to increase the availability of healthy food and beverage choices in their communities and to make the ‘healthy choice the easy choice’ for consumers.

For more information on the HFBS initiative, please visit www.stayactiveeathealthy.ca. This site is designed to provide easy access to a full range of information, tools and resources for facility managers, industry and consumers.

The Healthy Food and Beverage for Sale initiative is co-led by the Union of BC Municipalities and the BC Recreation & Parks Association. Funding is provided by the BC Healthy Living Alliance, with support from ActNow BC.

 

Local industry discussion

The Healthy Food and Beverage Sales in Recreation Facilities and Local Government Buildings Initiative hosted a meeting to engage the BC food industry and its support systems in making the sale of healthy food and beverages easier and more accessible. Input was provided by staff from the School Guidelines Support Initiative and Healthier Choices in Vending Machines in BC Public Buildings.


BC now has three healthy food and beverage sales (HFBS) initiatives which reflect a worldwide trend for healthy food and beverages prompted by disturbing chronic disease projections and associated spiraling health care costs. The new guidelines and programs create business opportunities for food producers, processors and distributors in BC in meeting what will be growing demand in this province, and beyond our borders. Industry is a key strategic partner in realizing the success implementation of the HFBS initiatives for example in providing healthy snack, food and beverage product options that meet the provincial guidelines.


Please see the Proceedings Report for details on the day and discussion highlights.

 

Phase 1 Grants Issued

The BCRPA and UBCM are pleased to announce the recipients of Phase 1 funding for the Healthy Food and Beverage Sales in Recreation Facilities and Local Government Buildings.

Funding for the following nine communities was administered through UBCM.

Region Community Name Grant Awarded Grant Description
Vancouver Island South Colwood $12,500.00 Healthy Food Strategy for West Shore Parks & Recreation, including hiring of dietitian, revamping concession, enhancing healthy options in vending and concession, adding pocket market to JDF recreation centre and educational programs.
Kootenays Creston $12,500.00 Healthy Choices for Creston: access to healthy products in public buildings vet products, explore Pocket Markets and Awareness.
Vancouver Island South Esquimalt $12,500.00 Serving it Up! project to add healthy food options to concessions.
Okanagan Kamloops $12,500.00 Revitalize Healthy Choices Committee, audit existing food options, develop corporate policy, evaluate options to purchase locally, public awareness campaign.
Okanagan Kelowna $12,500.00 Implementation of Healthy Food & Beverage Plan.
Cariboo Prince George $12,500.00 Development of city-wide nutritional health policy for all municipal facilities, including contract vendors & non-profit concession operators in municipal facilities, based on the Active Communities Strategic Plan.
Lower Mainland Richmond $12,500.00 Develop implementation kit for municipal facilities to add healthy food options, develop communication tools, and develop promotional tools.
Vancouver Island South Saanich $12,500.00 Convert vending, cafe and concession to 75% healthy choices, public information campaign, education campaign, provide healthy choices at municipal events and for staff, support food security initiatives.
Lower Mainland Surrey $12,500.00 Implementing components of the Organizational Food Policy Toolkit and MRFEAT.

 

Funding for the following First Nations community was administered through BCRPA.

Region Community Name Grant Awarded Grant Description
Okanagen Simpcw First Nation $12,500.00 Community consultations and capacity building, incorporate feedback into existing healthy choices plan, create linkages with local initiatives, increase public awareness and implement the plan.

 

Healthy Food and Beverage Sales (HFBS) Initiative Survey

The results are in!

Our survey of the recreation and local government sector and the food industry has shown there is strong support for the core principles of the healthy food and beverage sales in recreation facilities and local government buildings (HFBS) initiative.

Key Observations include:

The overall key positioning message is “making the healthy choice should be the easy choice”.

Respondents identified a healthy diet as being essential to overall well-being.  They also noted that prospective participants in the Healthy Food and Beverage Sales Initiative have a role to play in contributing to the overall health of the community. These will be important factors in a communications campaign supporting the HFBS initiative.

In terms of marketing, the correlation between “active living” and “healthy eating” has the strongest positioning value.

The food and beverage industry has clearly identified the business value of providing healthier food and beverage product options for their clients.

Thanks to everyone who took the time to complete the on-line survey. Your feedback is appreciated!

 

 

For more information about the Healthy Food & Beverage Sales in Recreation Facilities & Local Government Buildings Initiative, contact: BCRPA Reception at 604-629-0965 or reception@bcrpa.bc.ca or visit the Stay Active Eat Healthy website here.